In the boat tunnel scene, among the bizarre flashing images is real footage of a chicken being decapitated. No blood.

One use of "hell".

Violet tells Veruca "Can it you nit!" and "Stop squawking you twit!" on two separate occasions.

In his office Wonka is seen with a cigar

In the inventing room, there are two tins labeled butterscotch and buttergin. Mr. Salt makes a comment on it, to which Wonka replies "candy is dandy, but liquor is quicker."

There's talk of Grandpa Joe smoking tobacco. However, he is never seen using it before he announces that he is giving it up.

After consuming soda that makes them float Charlie and Grandpa Joe begin rising toward a large exhaust fan. They repeatedly cry out for help but their cries go unheeded. They are able to narrowly escape after discovering that burping will cause them to descend.

A boy falls into a chocolate river and is sucked up a pipe where he is stuck for several seconds before he gets shot out of sight. It is later revealed that he will be okay.

A girl turns into a gigantic blueberry. Her face becomes blue and her body swells up to the point where she can't move and has to be rolled away. It is later revealed that she will be okay.